Your Brand Archetype is…

The Luminary

Your emotional brand archetype is radiant, energetic, passionate, and courageous.

You are on a fast track to illumination and won’t let anyone or anything get in the way of your client’s success.

The Luminary’s energy is contagious and her clients feel inspired to get to work.

Your ideas transform people’s lives and your clients experience rapid success when bathed in your warmth and energy.

The Sun lives to be on stage where she can share her gifts with the world.


The Visionary Brand Archetype

Your Not So Secret Super Powers

The lioness, snake and camel are your animal allies

You give off major queen energy empowering your clients to be bold and go after what they want

You love a good hot yoga class followed by a dip in the ocean

You comfort on stage helps you spread your message to the masses

You light candles to birth new ideas and hold space when working with your clients

Spicy Thai Food and Iced Chai Lattes fuel you

You have a fire in your belly that drives your success

You are strong, creative and bold which inspires anyone lucky enough to be your orbit


The Luminary might *cough*…get in her own way.

The Luminary makes decisions faster than the speed of light which can sometimes translate into branding and design that are disjointed.

She buys template after template and gets frustrated when she can’t just “make it work” so she moves on to the next thing leaving her project unfinished.

The Luminary feels most supported when she can share all her ideas with someone who can listen and distill her wild and ambitious ideas into an organized plan.

She loves having a clear plan so she can execute like a boss.

Ingredients to Fully Embody Your Brand Archetype


The Colors

Show off your brand with warm, rich colors with lots of depth. Think ruby reds, fiery oranges, rich browns, and gold.  Keywords to search on Pinterest are jewel tones, golden color palettes, and autumn aesthetics.

Why these colors? You want your clients to feel inspired and energetic and what could be more energetic than the sun? Let that brightness guide your design decisions.


Photography and Visual Essence

You want to choose photos that light you up and give. you that excited feeling deep in your belly.

Elements to consider when choosing photos:

  • Golden light, sunrises, gold, glitter, and light flares.
  • If doing a brand photoshoot, dress boldly in a power suit or graphic tees with powerful messages, solid black, and wide-legged pants.
  • Choose desktop flat lays with black, planners, gold pens, candles, and coffee
  • Bring an element of fire into your photos with sparklers, candles, or light flares.


Download your beautiful mood board

Jumpstart your brand design with colors, fonts, and stock images that embody your new Emotional Brand Archetype. 

I’ve also included a comprehensive website planning guide + photoshoot planner.

You got this!

Want more design support?

I got you, babe.

Archetype Marketing Design Bundle

  • Packages and Services Template
  • 25+ Branded Instagram Posts
  • Branded e-book template

Collaborative Coaching

  • Bounce your ideas off a professional
  • Finally, cross sh*t off your list
  • Move your business forward in a supportive way

Custom Archetype Design Creation

  • Custom logo design
  • One-on-one strategy session
  • Your vision brought to life

Meet your brand alchemist

Hi! I’m Chassie

I’m deeply passionate about chips and salsa, astrology, archetypes and helping you build a brand you love.

I’m also a passionate home cook, former yearbook nerd, and sensual dance instructor who has spent the last 20+ years of my professional life as a brand strategist and graphic artist.

I want to see you THRIVE, make loads of money, have time for your extracurriculars, and create major change in the world. But, building a brand can be very overwhelming.

The sheer number of options on Pinterest, Etsy, and the Gram sends you into deep dive into comparing and despairing.

It’s enough to make you want to crawl under a big blanket and binge-watch Schitt’s Creek.

That’s where I come in. With over 20 years of experience as a brand strategist and graphic artist, my goal is to help holistic, socially conscious, and spiritual entrepreneurs, like you, breathe life into your online presence so you can step out in confidence and get back to business.

It’s an honor to be here with you.