Your Brand Archetype is…

The Wisdom

Your emotional brand archetype is grounded, experienced, calm and confident.

You bring that deep loving mother energy to invoke deep change for your clients.

You create a container that allows your clients to feel held, seen, and safe.

You walk hand in hand with your clients, gently pushing them towards their goals.

You aren’t afraid to dose out a little tough love to stretch your clients and they love you for that.


Your Not So Secret Super Powers

The Horse, Owl, Raven, and Panther are your animal allies

Manifestation, perseverance, refinement, and endurance keep your clients going the distance

Breath work and yoga sustain your soul

You never turn down a quiet meal at home with your favorite people

You consult your oracle cards on big decisions

Avocado toast and earthy teas are your life force

Your brand feels like stepping into a beautifully curated home that smells of fresh flowers with the essence of Palo Santo mingled in

You are thoughtful, organized, and dependable


The Wisdom might *cough*…get in her own way.

The Wisdom can get stuck in the comfort zone and may avoid trying new things.

They are very responsible and excellent at creating structure but when it comes to choosing stock images, fonts or templates they get overwhelmed by the options and then do nothing.

They have an eye for design and often need help putting it all together.

The Wisdom feels most supportive when they are presented with options from which to make a decision. Yes and no questions, limited options, and making things visually appealing go a long way for The Wisdom.

Ingredients to Fully Embody Your Brand Archetype


The Colors

Represent your brand with colors that include earth neutrals, warm browns, greens, gold, and cream. Keywords to search on Pinterest are earth neutrals, sage green color palettes, and natural colors.

Why these colors? You want your clients to feel held, nourished, and supported, and the visual elements in nature that allow us to subconsciously feel this way literally hold the earth together. Dirt, sand, granite, roots, trees, minerals, etc.


Photography and Visual Essence

Choose photos with lots of white space, not too busy, and include elements of nature.

Elements to consider when choosing photos:

  • Clean and simple flatlays with cups of tea, coffee with cream
  • Soft lines and textures such as faux fur, plants, warm paint colors, and white duvet covers
  • Nature photos are a great way to anchor your brand to a feeling. Search for sand, old-growth trees, roots, stones, paths into the forest, deep water, and caves.
  • Consider photos that have a home-y essence to them such a tea, candles, coffee and cozy blankets


Download your beautiful mood board

Jumpstart your brand design with colors, fonts, and stock images that embody your new Emotional Brand Archetype. 

I’ve also included a comprehensive website planning guide + photoshoot planner.

You got this!

Want more design support?

I got you, babe.

Archetype Marketing Design Bundle

  • Packages and Services Template
  • 25+ Branded Instagram Posts
  • Branded e-book template

Collaborative Coaching

  • Bounce your ideas off a professional
  • Finally, cross sh*t off your list
  • Move your business forward in a supportive way

Custom Archetype Design Creation

  • Custom logo design
  • One-on-one strategy session
  • Your vision brought to life

Meet your brand alchemist

Hi! I’m Chassie

I’m deeply passionate about chips and salsa, astrology, archetypes and helping you build a brand you love.

I’m also a passionate home cook, former yearbook nerd, and sensual dance instructor who has spent the last 20+ years of my professional life as a brand strategist and graphic artist.

I want to see you THRIVE, make loads of money, have time for your extracurriculars, and create major change in the world. But, building a brand can be very overwhelming.

The sheer number of options on Pinterest, Etsy, and the Gram sends you into deep dive into comparing and despairing.

It’s enough to make you want to crawl under a big blanket and binge-watch Schitt’s Creek.

That’s where I come in. With over 20 years of experience as a brand strategist and graphic artist, my goal is to help holistic, socially conscious, and spiritual entrepreneurs, like you, breathe life into your online presence so you can step out in confidence and get back to business.

It’s an honor to be here with you.